While some businesses or occupations can get along with a generic website or one hastily thrown together, a doctor, dentist, or another professional is expected to have a well thought out and extensive internet website. Specialists in any field are more likely to have quite comprehensive websites that provide well written, accurate, and detailed information about that particular specialty and what the doctor can do for its patients.
Here are some great tips on the importance of quality web design in Brooklyn, NY for surgeons.
Decide The Primary Focus Of Your Website
Depending on the type of surgeon and where customers are generated, it’s possible that the website is mainly focused on either bringing in new customers, informing all clients, or facilitating those that are already clients.
If the main focus is to bring in new customers for surgery, there are a number of ways that can be done. Well-written informative articles about the exact kind of surgery the doctor performs can help alleviate the fear of surgery and get the customer interested in coming in. This would be most appropriate in elective surgeries like rhinoplasty, breast augmentation, breast reduction, liposuction, or other, non-emergency, types of surgery.
These types of elective surgeries are rarely paid for by insurance and people have a choice on which surgeon they’d like to choose. Showing plenty of before and after photos, good reviews from happy customers, and summaries of the procedure would be a good start. Many surgeons now have interactive websites that can help a client get a better idea of what the final outcome would be as well. These are all usually done by a professional website design company that specializes in surgeons.
If, on the other hand, the surgeon is mainly connected to a hospital and receives most clients from referrals, then the focus won’t be as marketing oriented. There may, instead, be more pages devoted to scheduling, biopsy results, directions to the offices, and the credentials of the doctor. These types of doctors are usually very busy and get most of their income from insurance companies rather than directly from their clients.
There can still be a place for before and after photos but for the most part the customers are unable to choose from other doctors. These types of images could help to alleviate fears so they do have a place on the websites of some surgeons.
For Websites That Need To Market Here Are Some Tips
When it comes time to choose just the right website design company, it’s important to look at their previous work for other surgeons. Of course, you won’t want your website to be exactly like any other doctor on the internet but the basic format and services offered can be similar. It should pay special attention to the expertise of the doctor, build plenty of trust in the doctor’s abilities, and soft sell the future customers into scheduling a consultation. Once the client has scheduled the consultation the job of selling is put onto the doctor’s shoulders.
If you’re planning on having a website designed for your surgical practice, you should spend some time online looking at other sites you like. Then have a list of them to take to your own designer with some suggestions on changes you’d like made. That way you’re sure to get exactly the type of site you want and the website designer will have all the information they need to do the job as well.